Using social media sites to increase traffic to your own webpage, via link building, is a great way to earn rank in search engine status and earn revenue. The key to earning money through internet marketing is getting your website listed on the first page of the search results. When internet users type a word or phrase into a search engine, the search engine brings up a listing of hundreds of sites. The most popular, high-quality sites are listed first—at the top of the list. The less relevant pages show up in the 5th or 6th page of search results and the average user never even looks past page five, because they’ve already found what they’re looking for on page one.
What Does Link Building Do?
Search engines are picky about giving pages rank. In order to rank highly in search results, a combination of factors need to be met. Your page must have good quality content that is unique and relevant to the key words or topics that you’re trying to target. The page needs tenure—the longer your page has been on the internet, the more status it gains according to search engines. Lastly, the number of backlinks you get from other pages plays an important factor. If other people are linking to your page, search engines assume that the page is worth mentioning, and give it a higher ranking.
Using Social Media Sites to Generate Traffic
In order to generate organic traffic from search engines, the public has to be aware that your page exists so you can rank higher in search results. Social media sites are an ideal way to gain followers and boost your traffic and page views. Eventually, search engines will recognize the value of your page, put it at the top of the search results, and then you will see a stream of steady visitors who find your page using search engines.
You can almost bet that everyone who uses the internet these days has at least one social media account set up somewhere. There are 70 year old grandmothers who use Facebook regularly. The point is that social media sites are a gold mine when it comes to link building. For one, through social media sites you can create a following of people with similar interests who will be more than happy to link to your page because it has meaning or serves their interests as well. Gaining followers, friends, and building relationships via social media sites is the key to successful link building.
The whole point of social media sites is to bring like-minded individuals together to share their interests. Chances are your followers and friends have added you to their circles because they have something in common with you. You need not limit your network to those you know personally but expand to include others and bring in more and more followers who are interested in what you have to offer.
Best Social Media Sites for Link Building
Social media sites have been around forever and some have faded from existence. Some are powerhouses that dominate the industry, while others are just beginning to gain popularity. The key is to know which ones give you an advantage when it comes to building links to your own website.
Facebook is a powerhouse and provides a great outlet for building links. The more friends and followers you have on face book, the better advantage you have of link building. An advantage of using Facebook is that it also has group pages designed to bring people with similar interests together to share information. This is ideal for building links because you can join groups that are relative to the information on your website and drop your link in the group posts. Groups can have hundreds of members that are all interested in the information shared between members. Chances are that hundreds of people will see and link to your page, provided the information or services offered are relevant to what they are looking for.
Another powerhouse in the social media category is Youtube. It is another valuable tool when it comes to linking to your page. Youtube is a video sharing site that broadcasts user-made videos to the internet and allows users, or members to search for videos on topics of interest. Members can create a large following of members and set up their own channels to broadcast videos. In order to build links using Youtube, you need an instructional video that provides information users are looking for—something useful, and relevant to your website. At the bottom of the video you can post a link to your website and direct users there for more information about the products, services or instructions mentioned in the video. If other users find your video helpful, they can share the link on their own websites or social media sites, thus creating more traffic to yours.
Stumbleupon, Digg, and Twitter are also worth mentioning when it comes to building links. Posting your site to Stumbleupon can boost your traffic considerably, especially if people find your page to be useful. With Stumbleupon, you can also create a following of people interested in your site and who also link back to it. Twitter limits your posts, or tweets, to 140 characters, so the key is to attract attention without being wordy. Digg allows users to share links to sites they personally find interesting, and other members view the sites then vote whether or not they like the sites themselves. In order to make it on Digg, your site needs to be voted up to stay visible.
Tips for Link Building with Social Media
The key to using social media sites in order to build links is using them all in conjunction with each other. Integrate your friends and followers from one social media site to another. It is important to build large networks of followers and the best way to do that is to bring your friends from one social media platform to another.
One way to build links easily is by creating a share box under every article and video on your website that allows users to share the link to your page by posting to the most popular social media sites. The more social media sites included in your share box, means that your site has the opportunity to be shared with more people. Be sure to include as many as you can think of and you would be surprised at how many people find it convenient to share the information. Some sites to include would be Google+, Digg, Stumbleupon, Facebook, Twitter, Pinterest, Reddit, and Linkedin.